Libro Lovemarks – Kevin – Ebook download as PDF File .pdf) or read book online. Title Slide of Resumen lovemarks, kevin roberts. Lovemarks español. Carlos Andres Arias · Lovemarks ppt. Jesús Patricio Blasco Valencia. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO .. En el siguiente enlace tienes el resumen del libro Lovemarks, El futuro más allá.

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Sticky-note suggestions at the end of each chapter and case studies at the end of the book provided great closure to the concepts he was lovemaks. I get the message, and he may even be right but it feels very flimsy.

Goodreads helps you keep track of books you want to read. Hay modelos que tienen un pie derecho y un pie izquierdo de diferente talla. I also wasn’t pulled in by his writing, but that’s another discussion.

Published December 1st by powerHouse Books first published April 1st Buscar los beneficios para tus empleados, consumidores y para el mundo en general.

The oibro difference between emotion and reason is that emotion leads to action while reason leads to conclusions.

These Davids have given me a special insight. There lovvemarks no way we can understand the world without experiencing it first through the radar of our five senses. It talks about how marketing research doesn’t always show you what exactly is going on in the market and it’s important to interact and engage with customers.


David Beachdell rated it it was amazing Jul 29, Lines filled with pretension and bravado povemarks fun when coming from Arnold or Stallone. I like Kevin Roberts, he believes that emotional connections and inspirational individuals can change the world.

Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books

Y amamos las cosas. Kelsey rated it it was amazing Oct 21, A great read from st “Human attention has become our principal currency.

Desde un punto de vista empresarial, las trademarks son una gran herramienta defensiva. Refresh and try again. El respeto nace de lo que hacemos. And they can rapidly spin out of control, without meaning, direction or firm purpose.

Lovemarks: the future beyond brands (Expanded Edition)

If you’re looking for a launching pad and a guide, it’s great. The biggest one I took away was the quest to build “loyalty beyond reason. At any rate, I enjoyed it enough to order the second book, The Lovemarks Effect, from amazon.

This book is not yet featured on Listopia. Apr 11, Zlatina Mitova rated it it was amazing. You make it when loyal users, heavy users, use your product all the time. I felt the information was more sizzle than steak.


It Lovwmarks was written by the Devil, ha ha. It is from this knowledge that every human being shares, from this emotional truth that Lovemarks have emerged. May 30, Alex rated it did not like it.

Su dictamen es muy sencillo: It has some great examples of companies that are lovemarks but more importantly it talks about how emotions and all of the lovemarsk come into play as people become “brand loyal” and become in love with the products they use. The ones who survive — think Apple, Starbucks, Nike, Amazon, Coke — have it figured out and are setting the bar high.

Formulas can’t deal with human emotion. I think the book is still relevant today in and it won’t be a waste of your time. This is how our partners, our friends and our lovemarkss touch us. The last five years or so have seen significant change in business and in marketing.

It is the intensity and rush that accompanies only the strongest emotions.